2016 France eCommerce Market

The 2016 France eCommerce market totaled over $42 billion last year and is projected to surpass $53 billion by 2018. The amount of digital buyers in the country is growing steadily, with over 30 million in the nation today.

Key stats on the 2016 France eCommerce Market:

  • The mobile market is increasing, totaling nearly $10 billion in sales last year with one in five eCommerce purchases conducted via mobile devices
  • Online spending rises in November and December, with 18% of the country’s total digital retail sales attributed to holiday shopping in 2015
  • French cross-border shoppers spend an average of $80 more on orders from other EU nations compared to non-EU nation purchases
  • Credit and debit cards are the top payment method of choice, with online payment systems as the next most popular choice
  • French consumers opt to eliminate delivery time when they can, with 48% of shoppers frequently choosing to pickup items in a local shop or pickup point
  • The centralized location of France within Europe and between North America and Asia make it a popular country for online retailers
  • France had approximately 30 million digital buyers in 2015, a figure expected to reach 32 million by 2018

Download the 2016 France eCommerce market profile to learn more:

Click Here to Download (PDF)


The 2016 France eCommerce market profile is the sixth post for our Global eCommerce Book series. In this book, we will explore the top 10 eCommerce markets around the world and will highlight key stats on demographics, mobile usage, major shopping days, and more.

Our recent posts have studied the U.K. eCommerce Market, China’s eCommerce Market, the U.S. eCommerce MarketJapan’s eCommerce Market, and Germany’s eCommerce Market.


The next profile will feature South Korea, the third-largest retail eCommerce market in the Asia-Pacific region.

Jaz Frederick

Self-taught techie, savvy resident researcher, analytical thinker, bookish grammar geek, aspiring intrapraneur. Catch me on Twitter @PFSweb and hit that retweet button.