As leaves turn crimson to copper and temperatures begin to drop, retailers are gearing up for holiday 2016. With Black Friday, Cyber Monday, and Green Monday right around the corner, peak season readiness is essential to commerce to success. Approximately 22% of shoppers in North America have already begun researching holiday deals, with 20% of shoppers planning to shop only online (Rubicon).
This year, retail eCommerce sales are projected to jump over 17% since last season, the highest increase since 2011 (eMarketer). Our infographic outlines key questions to ask yourself before the holidays arrive, with five insightful tips for retailers to consider when online holiday planning.