Green Monday Results And Holiday Season Growth

Green Monday Results and Holiday Season Growth


Approximately two weeks ago Cyber Monday took the online retail space by storm as the industry saw record sales of approximately $1.5 billion in a single day. While this online holiday is still relatively new, an older one by the name of “Green Monday” (the second Monday in December, the 10th of December this year) seems to be making a bit of a comeback.

While Cyber Monday is more associated with people shopping after their Black Friday efforts, Green Monday was once known as the last day to shop in order for consumers to get their gifts delivered on-time. Although Green Monday is still important in the eCommerce industry, consumers now put more trust in on-time deliveries from online retailers and will certainly continue to place holiday orders all the way through “Free Shipping Day” (December 17th).

Cyber Monday usually receives the glamour of being “the busiest online shopping day of the year” but in reality, according to comScore, this has only recently been true. In previous years, Green Monday was traditionally the day where online sales peaked during the holiday season, with a continual build-up in sales starting after the Thanksgiving weekend. Only recently, due to the intense promotion, has Cyber Monday taken the title as the top online shopping day of the year. Green Monday is now usually one of the top three online shopping days of the year.

To put it succinctly, Green Monday is the day that traditionally kicks off the biggest online shopping week of the entire year. Usually the first week of December also posts strong sales, but this year online shopping in this week grew only 9% year-over-year to $6.44 billion, the only single digit growth week of the holiday season so far.

So how did Green Monday do this year? Let’s take a look at the results…

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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5 Things To Know About Cyber Monday 2012

5 Things to Know About Cyber Monday 2012

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year…

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Cyber Monday 2011: The Results

With the biggest online shopping day of the year finally over, how did Cyber Monday 2011 stack up against years past and other major online shopping days of this year’s holiday season? Let’s take a look…

  • According to IBM Coremetrics, Cyber Monday sales were up 33% from last year, a huge increase even from previous years. Here is a great graph highlighting exactly what times of the day sales were the best for Cyber Monday 2011…

…As you can see sales followed the same trend as previous years until the evening. In years past many holiday shoppers logged off as business hours came to an end, and although there was a small surge of sales in the late evening, sales generally peaked in the afternoon (2:05 PM was actually the peak sales time for Cyber Monday this year). However, on Cyber Monday 2011, sales not only hit record highs in the afternoon but there was a fundamental shift in the way consumers viewed Cyber Monday in the evening. Instead of going home and turning on the TV or partaking in other activities, consumers kept their computers, tablets, and smart phones by their side and continued shopping. Sales continued to rise in the early evening to record levels which were significantly higher than recent years.

  • Although Coremetrics doesn’t release final sales statistics, comScore has reported Cyber Monday 2011 sales as $1.25 billion dollars, or up 22% from Cyber Monday 2010. Although this figure is not fully aligned with the 33% reported by Coremetrics, it certainly supports the notion that Cyber Monday sales in 2011 increased substantially over the previous year.
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Making Sense of Cyber Monday 2011

Cyber Monday Computer Holiday Season

With Cyber Monday only one week away the widely-anticipated 2011 Holiday Survival Kit was recently released by the National Retail Foundation. The kit outlines some key holiday expectations about the biggest online shopping day of the year, Cyber Monday, and the holiday season as a whole. Taken from the kit are some statistics about Cyber Monday and what to expect on the busiest online shopping day of the year:

  • 44% of holiday shoppers last year made an online purchase, a number which is expected to increase this year not only on Cyber Monday but throughout the holiday season.
    • This is important to retailers because shoppers who shopped online AND in-store spent 25% more during the holiday season on gifts than shoppers who only shopped in-store.
  • Last year Cyber Monday saw 106.9 million shoppers visit online retail sites, a 10.8% increase from 2009 (96.5 million shoppers) and a 43.3% increase from 2006 (60.7 million shoppers).
    • Given the growth of Cyber Monday over the past few years it’s possible as many as 120 million shoppers could visit online retail sites on Cyber Monday this year.
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