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Understanding The Marketplace Fairness Act

Understanding the Marketplace Fairness Act

In the past, we have documented online sales tax in the United States and the three tax Acts which were currently in the Senate, one being the Marketplace Fairness Act. Last week, the U.S. senate voted 75-24 in favor of a non-binding resolution for an amendment to support the Marketplace Fairness Act in its 2014 budget plan. In doing so, the United States has taken another step towards taxing eCommerce transactions.

What do you need to know about the Marketplace Fairness Act? We answer a few questions on the topic below…

 

What exactly is the Marketplace Fairness Act?

The Marketplace Fairness Act is an online sales tax bill which would allow all states who participate to collect sales tax from eCommerce transactions that take place online. The main purpose of the Act is to create a “fair” playing field for all retail transactions by taxing all purchases regardless of the purchasing channel.

Under the Act, each state has the choice to set up their own tax requirements or they can partner with other states to create specific tax criteria which would apply to all of the states who collaborated on the effort. Businesses with revenue of $1,000,000 or less in total annual out-of-state sales would be exempt from the Marketplace Fairness Act, meaning the main target of the Act is larger eCommerce companies.

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Green Monday Results And Holiday Season Growth

Green Monday Results and Holiday Season Growth


Approximately two weeks ago Cyber Monday took the online retail space by storm as the industry saw record sales of approximately $1.5 billion in a single day. While this online holiday is still relatively new, an older one by the name of “Green Monday” (the second Monday in December, the 10th of December this year) seems to be making a bit of a comeback.

While Cyber Monday is more associated with people shopping after their Black Friday efforts, Green Monday was once known as the last day to shop in order for consumers to get their gifts delivered on-time. Although Green Monday is still important in the eCommerce industry, consumers now put more trust in on-time deliveries from online retailers and will certainly continue to place holiday orders all the way through “Free Shipping Day” (December 17th).

Cyber Monday usually receives the glamour of being “the busiest online shopping day of the year” but in reality, according to comScore, this has only recently been true. In previous years, Green Monday was traditionally the day where online sales peaked during the holiday season, with a continual build-up in sales starting after the Thanksgiving weekend. Only recently, due to the intense promotion, has Cyber Monday taken the title as the top online shopping day of the year. Green Monday is now usually one of the top three online shopping days of the year.

To put it succinctly, Green Monday is the day that traditionally kicks off the biggest online shopping week of the entire year. Usually the first week of December also posts strong sales, but this year online shopping in this week grew only 9% year-over-year to $6.44 billion, the only single digit growth week of the holiday season so far.

So how did Green Monday do this year? Let’s take a look at the results…

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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5 Things To Know About Cyber Monday 2012

5 Things to Know About Cyber Monday 2012

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year…

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Changes In Search Engine Optimization And Marketing

Changes in Search Engine Optimization and Marketing


Search engines continue to be a critical part of any eCommerce strategy. While social media may have taken some of the thunder away from search engines for brand awareness and recognition, the majority of people looking to buy online still use search engines for product discovery.

Over a year ago we sat down with our resident search engine expert, Neil Lemons, and discussed how search engine marketing worked with eCommerce. This time we’re sitting down with Neil again to discuss some of the major trends and changes in search engine optimization and marketing:

What are some things retailers overlook from time to time in regards to optimizing their site to make it friendly for search engines?

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