Category: ‘eCommerce’





5 Things to Know About Cyber Monday 2012

Posted on November 16, 2012 at 10:58 am

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year… (more…)

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Changes in Search Engine Optimization and Marketing

Posted on October 19, 2012 at 11:22 am

Search engines continue to be a critical part of any eCommerce strategy. While social media may have taken some of the thunder away from search engines for brand awareness and recognition, the majority of people looking to buy online still use search engines for product discovery.

Over a year ago we sat down with our resident search engine expert, Neil Lemons, and discussed how search engine marketing worked with eCommerce. This time we’re sitting down with Neil again to discuss some of the major trends and changes in search engine optimization and marketing:

What are some things retailers overlook from time to time in regards to optimizing their site to make it friendly for search engines? (more…)

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