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5 Things To Know About E-Mail Marketing In The U.S.

5 Things to Know About E-Mail Marketing in the U.S.

Although many online retailers have recently shifted their focus towards newer digital marketing options such as mobile ads and social media, e-mail marketing continues to evolve and be a core component of any digital marketing strategy. Despite being around for over a decade, e-mail marketing continues to be an essential digital marketing tactic even as the industry is in a constant state of change.

So what should online retailers know about the current state of e-mail marketing? Here are 5 things…

1) E-mails sent late at night are successful for many online retailers – In a recent study done by Experian it was shown that open and click-through rates were the highest for many online retailers between the hours of 8PM and 12AM. Consumers not only converted at a higher rate during these evening hours but they also spent approximately $50 more per order.

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How Mobile Phones And Tablets Differ In ECommerce

How Mobile Phones and Tablets Differ in eCommerce

By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space?

Our web analytics specialist, Jacob Knettel, conducted some original research to see if tablets are still worthy of the mobile tag or if they have differentiated themselves from the smaller mobile phone devices…

Our research is a compilation of data from twelve PFSweb clients (six consumer goods and six retail clients) from the first quarter of 2013, although some data from previous months is also used for comparative purpouses. On average, each site received approximately 1.2 million visitors per month and a total of 15.2 million visits per month combined across all twelve sites.

 

The percentage of visits on eCommerce sites from desktop and laptop devices continues to decrease while visits from mobile phones and tablet devices continues to increase. Over time, the percentage of site visits from different devices may be more evenly spread across devices instead of being dominated by desktop and laptop devices.

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