5 Things To Know About E-Mail Marketing In The U.S.

5 Things to Know About E-Mail Marketing in the U.S.

Although many online retailers have recently shifted their focus towards newer digital marketing options such as mobile ads and social media, e-mail marketing continues to evolve and be a core component of any digital marketing strategy. Despite being around for over a decade, e-mail marketing continues to be an essential digital marketing tactic even as the industry is in a constant state of change.

So what should online retailers know about the current state of e-mail marketing? Here are 5 things…

1) E-mails sent late at night are successful for many online retailers – In a recent study done by Experian it was shown that open and click-through rates were the highest for many online retailers between the hours of 8PM and 12AM. Consumers not only converted at a higher rate during these evening hours but they also spent approximately $50 more per order.

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How Mobile Phones And Tablets Differ In ECommerce

How Mobile Phones and Tablets Differ in eCommerce

By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space?

Our web analytics specialist, Jacob Knettel, conducted some original research to see if tablets are still worthy of the mobile tag or if they have differentiated themselves from the smaller mobile phone devices…

Our research is a compilation of data from twelve PFSweb clients (six consumer goods and six retail clients) from the first quarter of 2013, although some data from previous months is also used for comparative purpouses. On average, each site received approximately 1.2 million visitors per month and a total of 15.2 million visits per month combined across all twelve sites.


The percentage of visits on eCommerce sites from desktop and laptop devices continues to decrease while visits from mobile phones and tablet devices continues to increase. Over time, the percentage of site visits from different devices may be more evenly spread across devices instead of being dominated by desktop and laptop devices.

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How Two Major SEM Changes Affect Online Retailers

How Two Major SEM Changes Affect Online Retailers

Google AdWords Math Logo

Recently Google made some bold moves in the search marketing space, in particular with Google AdWords and Google Shopping, which could affect many online retailers. Let’s take a quick look at these changes and exactly how they could affect your operational methods…


1) Google AdWords launched “Enhanced Campaigns”

AdWords, or the platform which Google uses for their paid search, is getting a serious overhaul. In the past, mobile ads included both mobile and tablet devices and required a completely different campaign within Google Adwords to manage. With enhanced campaigns, there is now only one campaign for all ads and tablet devices are lumped in with desktop ads. Mobile ads are now broken out and can be bid on separately.

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4 Things To Know About The Mobile Ad Industry

4 Things to Know About the Mobile Ad Industry

Mobile Ad Example

Many online retailers are still attempting to fully understand the concepts and capabilities mobile devices bring to their industry. With the mobile landscape ever-changing, mobile advertising has been at the forefront of growth within the retail industry. Although 9 out of 10 online retailers have a mobile strategy, according to Forrester less than half of retailers currently use mobile display ads, a percentage which will likely increase in the coming years.

With both the digital and traditional advertising industries in a constant state of change, here are four things to know about the mobile ad industry…
1) The mobile ad industry is growing around the world – Few industries are growing at the same speed as the mobile ad industry.  According to Gartner, mobile ad revenue around the world is expected to increase to $11.4 billion this year, an 18.8% increase from last year ($9.6 billion) – last year the U.S. led all countries in mobile ad revenue with over $2 billion spent. Gartner also forecasts that global ad revenue from mobile devices will reach $24.5 billion by the end of 2016, almost three times the revenue generated last year.

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6 Ways Showrooming Has Affected The Retail Industry

6 Ways Showrooming Has Affected the Retail Industry

One of the hottest trends in the retail industry today is “showrooming”, or browsing in-store products only to purchase them online later, usually at a lower price point.

So how has this new consumer trend changed the retail industry? Here are 6 ways…

1) Online retailers are creating apps to make showrooming easier – Outside of “barcode scanner” apps, one leading online retailer in particular launched a price-checking app that offered consumers 5% off any item they scanned if the item was found on their site. This tactic is likely aimed at getting more consumers to use scanning apps while in physical stores.

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