Category: ‘Mobile Commerce’





How iOS7 and the iPhone 5S / 5C Will Affect Mobile Commerce

Posted on September 27, 2013 at 10:18 am

It’s that time of year again – no, not the holiday season – but when Apple launches a new product and online retail professionals wait to see how the new changes will affect mobile commerce. So what should online retail professionals know about the new iPhone 5S / 5C and the completely redesigned iOS7? Here are a few things…

  • The Fingerprint ID system could become a digital payment method – This sole innovation built into the iPhone 5S could modernize mobile commerce as a whole. Often the difficulties of remembering and entering information and passwords on mobile devices results in consumers not making mobile purchases – these difficulties could be directly eliminated with a fingerprint ID system. Payment information could safely be stored within a mobile device and purchases could be made by scanning a fingerprint – meaning the owner of the phone can only access and approve purchases made on the phone (although there are still some security concerns). While currently the fingerprint authentication only works with the Apple App Store and iTunes for online payments, it’s likely this offering will be expanded to other online payment services in the future.

 

  • Apps and mobile sites may no longer work with iOS7 – The change from iOS6 to iOS7 has been a major one, especially when dealing with the changes to applications and websites. Certain older applications which may have worked on iOS6, including retail applications, may not work correctly or at all on iOS7, forcing some app develops to update their applications to run on iOS7. As a result, some apps are now charging their current customers to “upgrade” their app to iOS7 – almost as if the new app version is a new version of software.

 

  • The speed of the iPhone 5S could change consumer behavior – One of the major benefits of the iPhone 5S as advertised by Apple was the new A7 chip, or the first ever 64-bit processor in a phone. What does this mean for mobile commerce? According to Apple the iPhone 5S is twice as fast as the iPhone 5 which means consumers will continue to rely more heavily on their phones for everyday usage. As the gap between mobile and desktop technology continues to close, it appears some consumers will use their mobile phones moving forward for tasks such as online shopping which have been done primarily on traditional desktops in the past.

 

  • The iPhone 5S debut in China could push mobile growth in the country – For the first time ever, Apple has decided to launch the new iPhone (or in this case iPhones) in China concurrently with the rest of the world. Previously Apple would wait approximately three months before launching their latest devices in China to meet the product demands of other parts of the world – this would force iPhone advocates in China go to difficult measures (such as importing iPhones from a foreign country) to get access to the latest Apple device. The ease of acquiring an iPhone 5S / 5C in China, along with not having to pay any additional import costs, could mean the latest iPhones will gain more traction globally given the large mobile population (over one billion mobile subscriptions) of China.

 

 

In conclusion, most iPhone launches seem to have a major effect on the mobile commerce industry and the launch of the iPhone 5S / 5C and iOS7 is no different. The fingerprint ID system has the potential to be groundbreaking in eliminating a major barrier in mobile commerce (payments) and could simplify the entire mobile payment process. The huge increase in speed and the global presence of the iPhone 5S could also help to move the mobile industry forward globally by allowing consumers to do more with their mobile devices and rely on them more often. Although there may be some application issues with the launch of iOS7, it’s clear the new changes from Apple are a step in the right direction to help drive mobile sales for online retailers. It will be interesting to see how competitors such as Samsung and Microsoft respond with their future innovations.

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5 Things to Know About E-Mail Marketing in the U.S.

Posted on May 15, 2013 at 2:47 pm

Although many online retailers have recently shifted their focus towards newer digital marketing options such as mobile ads and social media, e-mail marketing continues to evolve and be a core component of any digital marketing strategy. Despite being around for over a decade, e-mail marketing continues to be an essential digital marketing tactic even as the industry is in a constant state of change.

So what should online retailers know about the current state of e-mail marketing? Here are 5 things…

1) E-mails sent late at night are successful for many online retailers – In a recent study done by Experian it was shown that open and click-through rates were the highest for many online retailers between the hours of 8PM and 12AM. Consumers not only converted at a higher rate during these evening hours but they also spent approximately $50 more per order. (more…)

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How Mobile Phones and Tablets Differ in eCommerce

Posted on May 3, 2013 at 1:52 pm

By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space?

Our web analytics specialist, Jacob Knettel, conducted some original research to see if tablets are still worthy of the mobile tag or if they have differentiated themselves from the smaller mobile phone devices…

Our research is a compilation of data from twelve PFSweb clients (six consumer goods and six retail clients) from the first quarter of 2013, although some data from previous months is also used for comparative purpouses. On average, each site received approximately 1.2 million visitors per month and a total of 15.2 million visits per month combined across all twelve sites.

 

The percentage of visits on eCommerce sites from desktop and laptop devices continues to decrease while visits from mobile phones and tablet devices continues to increase. Over time, the percentage of site visits from different devices may be more evenly spread across devices instead of being dominated by desktop and laptop devices. (more…)

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