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How Mobile Phones And Tablets Differ In ECommerce

How Mobile Phones and Tablets Differ in eCommerce

By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space?

Our web analytics specialist, Jacob Knettel, conducted some original research to see if tablets are still worthy of the mobile tag or if they have differentiated themselves from the smaller mobile phone devices…

Our research is a compilation of data from twelve PFSweb clients (six consumer goods and six retail clients) from the first quarter of 2013, although some data from previous months is also used for comparative purpouses. On average, each site received approximately 1.2 million visitors per month and a total of 15.2 million visits per month combined across all twelve sites.

 

The percentage of visits on eCommerce sites from desktop and laptop devices continues to decrease while visits from mobile phones and tablet devices continues to increase. Over time, the percentage of site visits from different devices may be more evenly spread across devices instead of being dominated by desktop and laptop devices.

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How Two Major SEM Changes Affect Online Retailers

How Two Major SEM Changes Affect Online Retailers

Google AdWords Math Logo

Recently Google made some bold moves in the search marketing space, in particular with Google AdWords and Google Shopping, which could affect many online retailers. Let’s take a quick look at these changes and exactly how they could affect your operational methods…

 

1) Google AdWords launched “Enhanced Campaigns”

AdWords, or the platform which Google uses for their paid search, is getting a serious overhaul. In the past, mobile ads included both mobile and tablet devices and required a completely different campaign within Google Adwords to manage. With enhanced campaigns, there is now only one campaign for all ads and tablet devices are lumped in with desktop ads. Mobile ads are now broken out and can be bid on separately.

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4 Things To Know About The Mobile Ad Industry

4 Things to Know About the Mobile Ad Industry

Mobile Ad Example

Many online retailers are still attempting to fully understand the concepts and capabilities mobile devices bring to their industry. With the mobile landscape ever-changing, mobile advertising has been at the forefront of growth within the retail industry. Although 9 out of 10 online retailers have a mobile strategy, according to Forrester less than half of retailers currently use mobile display ads, a percentage which will likely increase in the coming years.

With both the digital and traditional advertising industries in a constant state of change, here are four things to know about the mobile ad industry…
1) The mobile ad industry is growing around the world – Few industries are growing at the same speed as the mobile ad industry.  According to Gartner, mobile ad revenue around the world is expected to increase to $11.4 billion this year, an 18.8% increase from last year ($9.6 billion) – last year the U.S. led all countries in mobile ad revenue with over $2 billion spent. Gartner also forecasts that global ad revenue from mobile devices will reach $24.5 billion by the end of 2016, almost three times the revenue generated last year.

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6 Ways Showrooming Has Affected The Retail Industry

6 Ways Showrooming Has Affected the Retail Industry

One of the hottest trends in the retail industry today is “showrooming”, or browsing in-store products only to purchase them online later, usually at a lower price point.

So how has this new consumer trend changed the retail industry? Here are 6 ways…

1) Online retailers are creating apps to make showrooming easier – Outside of “barcode scanner” apps, one leading online retailer in particular launched a price-checking app that offered consumers 5% off any item they scanned if the item was found on their site. This tactic is likely aimed at getting more consumers to use scanning apps while in physical stores.

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2012 ECommerce Year In Review

2012 eCommerce Year in Review

It’s time to look back on how the past year has impacted the eCommerce industry. Here are some of the major events which affected the eCommerce industry over the past twelve months:

 

Record Industry Growth

2012 was one of the most successful years in the history of eCommerce from a growth perspective. According to comScore, eCommerce grew by at least 15% year-over-year per quarter for each of the first three quarters. The holiday season (from November 1st until December 25th) grew at a similar rate with a 14% year-over-year increase.

 

 

Tablets and Technology Change Again

Tablets were all the rage in 2012, with releases such as the improved iPad 3, the launch of the Microsoft Surface tablet, and Apple’s debut of the iPad mini. Google also joined the tablet space with its Nexus tablets. Of course there was no shortage of smartphone launches, notably the vertically enhanced iPhone 5 with its taller screen.

 

 

Social Media Grows Up

Few topics were more discussed in the eCommerce world in the past year than social media. In 2012 shopping directly on social media sites wasn’t a focal point as many services instead focused on revenue opportunities to support eCommerce sites.

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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5 Things To Know About Cyber Monday 2012

5 Things to Know About Cyber Monday 2012

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year…

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Small Tablets and eCommerce – The Next Step in Mobile?


Technology simply never ceases to change. Our gadgets continue to get smaller, faster, lighter, smarter, and better. One of the most innovative changes in recent months has been the debut of the “mini tablet”, in particular the iPad Mini, the Kindle Fire HD, the Nook HD, and the Nexus 7. At lower price points than tablets with larger screens, the speculation around the impact of these smaller tablets has been huge – they are devices which are viewed as less of a luxury item than full-sized tablets and more as a low price alternative to the traditional PC or tablet experience.

So what impact will these small tablets have on the eCommerce industry?

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