4 Things To Know About The Mobile Ad Industry

4 Things to Know About the Mobile Ad Industry

Mobile Ad Example

Many online retailers are still attempting to fully understand the concepts and capabilities mobile devices bring to their industry. With the mobile landscape ever-changing, mobile advertising has been at the forefront of growth within the retail industry. Although 9 out of 10 online retailers have a mobile strategy, according to Forrester less than half of retailers currently use mobile display ads, a percentage which will likely increase in the coming years.

With both the digital and traditional advertising industries in a constant state of change, here are four things to know about the mobile ad industry…
1) The mobile ad industry is growing around the world – Few industries are growing at the same speed as the mobile ad industry.  According to Gartner, mobile ad revenue around the world is expected to increase to $11.4 billion this year, an 18.8% increase from last year ($9.6 billion) – last year the U.S. led all countries in mobile ad revenue with over $2 billion spent. Gartner also forecasts that global ad revenue from mobile devices will reach $24.5 billion by the end of 2016, almost three times the revenue generated last year.

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6 Ways Showrooming Has Affected The Retail Industry

6 Ways Showrooming Has Affected the Retail Industry

One of the hottest trends in the retail industry today is “showrooming”, or browsing in-store products only to purchase them online later, usually at a lower price point.

So how has this new consumer trend changed the retail industry? Here are 6 ways…

1) Online retailers are creating apps to make showrooming easier – Outside of “barcode scanner” apps, one leading online retailer in particular launched a price-checking app that offered consumers 5% off any item they scanned if the item was found on their site. This tactic is likely aimed at getting more consumers to use scanning apps while in physical stores.

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2012 ECommerce Year In Review

2012 eCommerce Year in Review

It’s time to look back on how the past year has impacted the eCommerce industry. Here are some of the major events which affected the eCommerce industry over the past twelve months:

 

Record Industry Growth

2012 was one of the most successful years in the history of eCommerce from a growth perspective. According to comScore, eCommerce grew by at least 15% year-over-year per quarter for each of the first three quarters. The holiday season (from November 1st until December 25th) grew at a similar rate with a 14% year-over-year increase.

 

 

Tablets and Technology Change Again

Tablets were all the rage in 2012, with releases such as the improved iPad 3, the launch of the Microsoft Surface tablet, and Apple’s debut of the iPad mini. Google also joined the tablet space with its Nexus tablets. Of course there was no shortage of smartphone launches, notably the vertically enhanced iPhone 5 with its taller screen.

 

 

Social Media Grows Up

Few topics were more discussed in the eCommerce world in the past year than social media. In 2012 shopping directly on social media sites wasn’t a focal point as many services instead focused on revenue opportunities to support eCommerce sites.

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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5 Things To Know About Cyber Monday 2012

5 Things to Know About Cyber Monday 2012

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year…

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Small Tablets and eCommerce – The Next Step in Mobile?


Technology simply never ceases to change. Our gadgets continue to get smaller, faster, lighter, smarter, and better. One of the most innovative changes in recent months has been the debut of the “mini tablet”, in particular the iPad Mini, the Kindle Fire HD, the Nook HD, and the Nexus 7. At lower price points than tablets with larger screens, the speculation around the impact of these smaller tablets has been huge – they are devices which are viewed as less of a luxury item than full-sized tablets and more as a low price alternative to the traditional PC or tablet experience.

So what impact will these small tablets have on the eCommerce industry?

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Understanding Gender And ECommerce

Understanding Gender and eCommerce

Men and Women eCommerce

Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.

Here are some of the ways the tendencies of the different genders affect eCommerce…

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Keeping Up With Mobile Commerce

Evolution of mobile phones

How mobile phones have evolved over the past two decades.

From grey screens to HD displays, the evolution of mobile devices has come fast and furious. Keeping up with the latest trends in mobile technology is not only difficult for mobile experts but also online retailers. Before technologies such as handheld touch screens can even mature and reach the majority of U.S. consumers, they are slowly becoming yesterday’s news as three-dimensional smartphones are starting to be mass produced. Mobile is one of the few industries which is significantly different one year to the next.

So how can retailers keep up with the ever-changing mobile technology? Here are some suggestions…

  • Drop the “e” from eCommerce and the “m” from mCommerce – Traditional online retail and mobile shopping are becoming one, with almost 30% of consumers using their mobile phone as their primary internet device. When thinking of an online strategy for an eCommerce site it’s no longer typical to view mobile as an extension of the site; for long-term plans given the shift in consumer behavior (94% of smartphone owners ages 18-29 access the internet via mobile devices) having a strong mobile presence is becoming more of a necessity and a core focus of site development.
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