Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…
- Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
- Total sales may vary – According to Adobe, total sales reached $1.98 billion on Cyber Monday, a 17% increase from 2011. Analytics firm comScore also reported a 17% increase but a lower fiscal value at $1.46 billion in sales.
