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2012 ECommerce Year In Review

2012 eCommerce Year in Review

It’s time to look back on how the past year has impacted the eCommerce industry. Here are some of the major events which affected the eCommerce industry over the past twelve months:

 

Record Industry Growth

2012 was one of the most successful years in the history of eCommerce from a growth perspective. According to comScore, eCommerce grew by at least 15% year-over-year per quarter for each of the first three quarters. The holiday season (from November 1st until December 25th) grew at a similar rate with a 14% year-over-year increase.

 

 

Tablets and Technology Change Again

Tablets were all the rage in 2012, with releases such as the improved iPad 3, the launch of the Microsoft Surface tablet, and Apple’s debut of the iPad mini. Google also joined the tablet space with its Nexus tablets. Of course there was no shortage of smartphone launches, notably the vertically enhanced iPhone 5 with its taller screen.

 

 

Social Media Grows Up

Few topics were more discussed in the eCommerce world in the past year than social media. In 2012 shopping directly on social media sites wasn’t a focal point as many services instead focused on revenue opportunities to support eCommerce sites.

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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Understanding Pinterest and eCommerce

In case you haven’t heard of Pinterest, it’s an image (and now some video) sharing social network where users can “Pin” their favorite images on their own page for the world to see and share. Fellow users can like, comment, or even “Repin” their favorite images to their page, similar to a Retweet on Twitter.

While Pinterest on the surface seems like yet another social network, the numbers say otherwise, especially for online retailers…

  • Niche demographics: Not every social network is ideal for every online retailer – some retailers find the most success from Facebook, others from Twitter. Pinterest features a demographic of primarily females in the 25-34 age range, making it a strong network for female apparel, beauty products, and even toy retailers to post photographs of their latest inventory and deals. 28.1% of Pinterest users have a household income of more than $100,000. 50% of Pinterest users have children.
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