PFSweb Blog http://www.pfsweb.com/blog eCommerce insights from PFSweb Wed, 15 May 2013 19:48:59 +0000 en hourly 1 http://wordpress.org/?v=3.3.1 5 Things to Know About E-Mail Marketing in the U.S. http://www.pfsweb.com/blog/5-things-to-know-about-e-mail-marketing-in-the-u-s/ http://www.pfsweb.com/blog/5-things-to-know-about-e-mail-marketing-in-the-u-s/#comments Wed, 15 May 2013 19:47:04 +0000 Matthew Brown http://www.pfsweb.com/blog/?p=1318 Although many online retailers have recently shifted their focus towards newer digital marketing options such as mobile ads and social media, e-mail marketing continues to evolve and be a core component of any digital marketing strategy. Despite being around for over a decade, e-mail marketing continues to be an essential digital marketing tactic even as [...]

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]]> http://www.pfsweb.com/blog/5-things-to-know-about-e-mail-marketing-in-the-u-s/feed/ 0 How Mobile Phones and Tablets Differ in eCommerce http://www.pfsweb.com/blog/how-mobile-phones-and-tablets-differ-in-ecommerce/ http://www.pfsweb.com/blog/how-mobile-phones-and-tablets-differ-in-ecommerce/#comments Fri, 03 May 2013 18:52:34 +0000 Matthew Brown http://www.pfsweb.com/blog/?p=1300 By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space? Our web analytics specialist, Jacob [...]

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]]> http://www.pfsweb.com/blog/how-mobile-phones-and-tablets-differ-in-ecommerce/feed/ 0 The Future of UK eCommerce http://www.pfsweb.com/blog/the-future-of-uk-ecommerce/ http://www.pfsweb.com/blog/the-future-of-uk-ecommerce/#comments Fri, 19 Apr 2013 15:20:40 +0000 Matthew Brown http://www.pfsweb.com/blog/?p=1285 The United Kingdom, also known as the UK, is composed of four European countries – England, Wales, Scotland, and Northern Ireland – and features a rich and lengthy history. With a combined population of approximately 63 million people, it boasts only the twenty-third largest population of any country in the world, smaller than developing countries [...]

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]]> http://www.pfsweb.com/blog/the-future-of-uk-ecommerce/feed/ 0 Understanding the Marketplace Fairness Act http://www.pfsweb.com/blog/understanding-the-marketplace-fairness-act/ http://www.pfsweb.com/blog/understanding-the-marketplace-fairness-act/#comments Fri, 05 Apr 2013 15:08:29 +0000 Matthew Brown http://www.pfsweb.com/blog/?p=1278 In the past, we have documented online sales tax in the United States and the three tax Acts which were currently in the Senate, one being the Marketplace Fairness Act. Last week, the U.S. senate voted 75-24 in favor of a non-binding resolution for an amendment to support the Marketplace Fairness Act in its 2014 budget [...]

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]]> http://www.pfsweb.com/blog/understanding-the-marketplace-fairness-act/feed/ 0 How Two Major SEM Changes Affect Online Retailers http://www.pfsweb.com/blog/how-two-major-sem-changes-affect-online-retailers/ http://www.pfsweb.com/blog/how-two-major-sem-changes-affect-online-retailers/#comments Fri, 22 Mar 2013 19:32:09 +0000 Matthew Brown http://www.pfsweb.com/blog/?p=1250   Recently Google made some bold moves in the search marketing space, in particular with Google AdWords and Google Shopping, which could affect many online retailers. Let’s take a quick look at these changes and exactly how they could affect your operational methods…   1) Google AdWords launched “Enhanced Campaigns” AdWords, or the platform which [...]

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