Posts Tagged ‘Black Friday’





Green Monday Results and Holiday Season Growth

Posted on December 13, 2012 at 11:09 am

Approximately two weeks ago Cyber Monday took the online retail space by storm as the industry saw record sales of approximately $1.5 billion in a single day. While this online holiday is still relatively new, an older one by the name of “Green Monday” (the second Monday in December, the 10th of December this year) seems to be making a bit of a comeback.

While Cyber Monday is more associated with people shopping after their Black Friday efforts, Green Monday was once known as the last day to shop in order for consumers to get their gifts delivered on-time. Although Green Monday is still important in the eCommerce industry, consumers now put more trust in on-time deliveries from online retailers and will certainly continue to place holiday orders all the way through “Free Shipping Day” (December 17th).

Cyber Monday usually receives the glamour of being “the busiest online shopping day of the year” but in reality, according to comScore, this has only recently been true. In previous years, Green Monday was traditionally the day where online sales peaked during the holiday season, with a continual build-up in sales starting after the Thanksgiving weekend. Only recently, due to the intense promotion, has Cyber Monday taken the title as the top online shopping day of the year. Green Monday is now usually one of the top three online shopping days of the year.

To put it succinctly, Green Monday is the day that traditionally kicks off the biggest online shopping week of the entire year. Usually the first week of December also posts strong sales, but this year online shopping in this week grew only 9% year-over-year to $6.44 billion, the only single digit growth week of the holiday season so far.

So how did Green Monday do this year? Let’s take a look at the results… (more…)

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Cyber Monday 2012: The Results

Posted on November 30, 2012 at 10:29 am

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.

(more…)

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5 Things to Know About Cyber Monday 2012

Posted on November 16, 2012 at 10:58 am

Cyber Monday 2011 was one of the most successful days in the history of the online retail industry. Sales reached $1.25 billion, a new single day online retail record, and many of the top online retailers set single-day site traffic records. The 22% increase in sales from Cyber Monday 2010 only further illustrated the unprecedented growth of the virtual holiday and the eCommerce industry as a whole.

So what can we expect from Cyber Monday 2012? Here are 5 things to know about this year’s version of the biggest online shopping day of the year… (more…)

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