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6 ECommerce Trends In Japan

6 eCommerce Trends in Japan

Japan has been a country which has continued to innovate when it comes to technology – the world of eCommerce is no different. Unlike other international countries we have covered in the past on this blog, Japan is far from an emerging eCommerce country and has some unique characteristics. Here are 6 eCommerce trends in Japan…

1) Rakuten is a major eCommerce leader in Japan – With annual sales over $4 billion, Rakuten is one of the largest internet companies in the world, let alone in Japan. As a company, the Rakuten model has been focused less on pushing goods out the door and more on creating a unique shopping experience by allowing its vendors to customize their product listings and communicate directly with consumers on the site. The company is now expanding outside of Japan, including into the United States.

2) eCommerce sales in Japan continue to rise – According to eMarketer, business-to-consumer eCommerce sales in Japan are expected to grow by approximately $50 million over the next five years to approximately $175 million. Online sales in Japan were under $100 million just three years ago, which could highlight the strong and consistent growth of eCommerce in Japan in the past and moving forward.

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Changes In Search Engine Optimization And Marketing

Changes in Search Engine Optimization and Marketing


Search engines continue to be a critical part of any eCommerce strategy. While social media may have taken some of the thunder away from search engines for brand awareness and recognition, the majority of people looking to buy online still use search engines for product discovery.

Over a year ago we sat down with our resident search engine expert, Neil Lemons, and discussed how search engine marketing worked with eCommerce. This time we’re sitting down with Neil again to discuss some of the major trends and changes in search engine optimization and marketing:

What are some things retailers overlook from time to time in regards to optimizing their site to make it friendly for search engines?

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Understanding Gender And ECommerce

Understanding Gender and eCommerce

Men and Women eCommerce

Men and women have shopped differently for generations, well before the first eCommerce store launched. While it’s easy to translate the differences in retail settings, (low height shelves in women’s stores, hands-on product displays in men’s stores) for some retailers making the transition online has been more difficult when it comes to optimizing their online shopping experience for their targeted gender.

Here are some of the ways the tendencies of the different genders affect eCommerce…

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