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Posts Tagged ‘mobile ad industry’

How Two Major SEM Changes Affect Online Retailers

Posted on March 22, 2013 at 2:32 pm

Recently Google made some bold moves in the search marketing space, in particular with Google AdWords and Google Shopping, which could affect many online retailers. Let’s take a quick look at these changes and exactly how they could affect your operational methods…

1) Google AdWords launched “Enhanced Campaigns”

AdWords, or the platform which Google uses for their paid search, is getting a serious overhaul. In the past, mobile ads included both mobile and tablet devices and required a completely different campaign within Google Adwords to manage. With enhanced campaigns, there is now only one campaign for all ads and tablet devices are lumped in with desktop ads. Mobile ads are now broken out and can be bid on separately. (more…)

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4 Things to Know About the Mobile Ad Industry

Posted on February 8, 2013 at 10:30 am

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Many online retailers are still attempting to fully understand the concepts and capabilities mobile devices bring to their industry. With the mobile landscape ever-changing, mobile advertising has been at the forefront of growth within the retail industry. Although 9 out of 10 online retailers have a mobile strategy, according to Forrester less than half of retailers currently use mobile display ads, a percentage which will likely increase in the coming years.

With both the digital and traditional advertising industries in a constant state of change, here are four things to know about the mobile ad industry…
1) The mobile ad industry is growing around the world – Few industries are growing at the same speed as the mobile ad industry. According to Gartner, mobile ad revenue around the world is expected to increase to $11.4 billion this year, an 18.8% increase from last year ($9.6 billion) - last year the U.S. led all countries in mobile ad revenue with over $2 billion spent. Gartner also forecasts that global ad revenue from mobile devices will reach $24.5 billion by the end of 2016, almost three times the revenue generated last year. (more…)