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6 Ways Showrooming Has Affected The Retail Industry

6 Ways Showrooming Has Affected the Retail Industry

One of the hottest trends in the retail industry today is “showrooming”, or browsing in-store products only to purchase them online later, usually at a lower price point.

So how has this new consumer trend changed the retail industry? Here are 6 ways…

1) Online retailers are creating apps to make showrooming easier – Outside of “barcode scanner” apps, one leading online retailer in particular launched a price-checking app that offered consumers 5% off any item they scanned if the item was found on their site. This tactic is likely aimed at getting more consumers to use scanning apps while in physical stores.

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The Expectations of the eCommerce Consumer

college students with tablets

Take a moment and think back to just 10 years ago – mobile commerce didn’t even exist. Five years ago a tablet was something most people wrote on with a ball-point pen. Simply put, technology has evolved and so have the expectations of consumers when ordering products online. Here are four areas consumers expect more from their eCommerce experience:

  • Mobile commerce is now commonplace – Launching an eCommerce site is already an exhaustive task which can take months (if not years) of planning and execution. Although mobile still lags behind the personal computer in web sales, the smartphone adoption rate in the United States has soared to almost 50% of the population and the need for mobile support is essential. Just porting over or modifying a version of an eCommerce site for mobile use isn’t good enough anymore, consumers want a site built for mobile devices that’s low on bandwidth, easy to navigate, and makes checkout a breeze. 
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