How Mobile Phones And Tablets Differ In ECommerce

How Mobile Phones and Tablets Differ in eCommerce

By default, when tablets were introduced into the technology marketplace they were dubbed as “mobile” devices due to their ability to be used everywhere and the ease of obtaining internet connectivity through wireless providers, similar to mobile phones. But are tablets truly “mobile” devices anymore, especially in the eCommerce space?

Our web analytics specialist, Jacob Knettel, conducted some original research to see if tablets are still worthy of the mobile tag or if they have differentiated themselves from the smaller mobile phone devices…

Our research is a compilation of data from twelve PFSweb clients (six consumer goods and six retail clients) from the first quarter of 2013, although some data from previous months is also used for comparative purpouses. On average, each site received approximately 1.2 million visitors per month and a total of 15.2 million visits per month combined across all twelve sites.

 

The percentage of visits on eCommerce sites from desktop and laptop devices continues to decrease while visits from mobile phones and tablet devices continues to increase. Over time, the percentage of site visits from different devices may be more evenly spread across devices instead of being dominated by desktop and laptop devices.

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4 Things To Know About The Mobile Ad Industry

4 Things to Know About the Mobile Ad Industry

Mobile Ad Example

Many online retailers are still attempting to fully understand the concepts and capabilities mobile devices bring to their industry. With the mobile landscape ever-changing, mobile advertising has been at the forefront of growth within the retail industry. Although 9 out of 10 online retailers have a mobile strategy, according to Forrester less than half of retailers currently use mobile display ads, a percentage which will likely increase in the coming years.

With both the digital and traditional advertising industries in a constant state of change, here are four things to know about the mobile ad industry…
1) The mobile ad industry is growing around the world – Few industries are growing at the same speed as the mobile ad industry.  According to Gartner, mobile ad revenue around the world is expected to increase to $11.4 billion this year, an 18.8% increase from last year ($9.6 billion) – last year the U.S. led all countries in mobile ad revenue with over $2 billion spent. Gartner also forecasts that global ad revenue from mobile devices will reach $24.5 billion by the end of 2016, almost three times the revenue generated last year.

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Cyber Monday 2012: The Results

Cyber Monday 2012: The Results

Cyber Monday 2012 has come and gone. So how did the biggest online shopping day of the year compare to years past? Let’s find out…

 

 

  • Big sales increase (again) – According to an IBM report, Cyber Monday sales increased by 30.3% compared to last year. The number of consumers shopping online peaked at approximately 11:25 AM EST with another strong peak later in the evening at approximately 9:10 PM EST. These peaks are likely due to the commuting patterns throughout the U.S. during traditional work hours as people shop once they get to work and when they arrive home.
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Cyber Monday 2011: The Results

With the biggest online shopping day of the year finally over, how did Cyber Monday 2011 stack up against years past and other major online shopping days of this year’s holiday season? Let’s take a look…

  • According to IBM Coremetrics, Cyber Monday sales were up 33% from last year, a huge increase even from previous years. Here is a great graph highlighting exactly what times of the day sales were the best for Cyber Monday 2011…

…As you can see sales followed the same trend as previous years until the evening. In years past many holiday shoppers logged off as business hours came to an end, and although there was a small surge of sales in the late evening, sales generally peaked in the afternoon (2:05 PM was actually the peak sales time for Cyber Monday this year). However, on Cyber Monday 2011, sales not only hit record highs in the afternoon but there was a fundamental shift in the way consumers viewed Cyber Monday in the evening. Instead of going home and turning on the TV or partaking in other activities, consumers kept their computers, tablets, and smart phones by their side and continued shopping. Sales continued to rise in the early evening to record levels which were significantly higher than recent years.

  • Although Coremetrics doesn’t release final sales statistics, comScore has reported Cyber Monday 2011 sales as $1.25 billion dollars, or up 22% from Cyber Monday 2010. Although this figure is not fully aligned with the 33% reported by Coremetrics, it certainly supports the notion that Cyber Monday sales in 2011 increased substantially over the previous year.
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