Posts Tagged ‘mobile statistics’





Cyber Monday 2013 Results (INFOGRAPHIC)

Posted on December 6, 2013 at 12:11 pm

Following up on our Cyber Monday 2012 results blog post from last year, here is our compilation of Cyber Monday 2013 results. Our infographic features data and facts on total Cyber Monday sales, mobile and tablet sales (including sales by operating system), the influence of social media on Cyber Monday, what U.S. cities participated in Cyber Monday the most, and general overall web trends around Cyber Monday.

Enjoy!

Cyber Monday 2013 results Infographic

 

The growth on Cyber Monday was unprecedented – several reputable analytics sources listed in the infographic saw double-digit percentage sales growth and a new term, “Cyber Five” (the days from and including Thanksgiving Day to Cyber Monday), emerged due to the strong sales in this date range.

In short, Cyber Monday 2013 met or surpassed the expectations of many industry experts and research firms. Whether it was because of the cold weather, the short holiday season (six fewer days than 2012), or just because online shopping is becoming more popular, it’s becoming difficult to ignore the continual growth of Cyber Monday. Since its official inception in 2006, Cyber Monday sales have increased every single year and there has only been one holiday season (2009) where the year-over-year growth was not 15% or higher. With all of the excitement around Cyber Monday 2013 it will be interesting to see the total growth figures at the end of the holiday season!

Share:
  • Print
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • email
  • LinkedIn
  • PDF
  • Reddit
  • RSS

5 Things to Know About Cyber Monday 2013

Posted on November 8, 2013 at 11:07 am

Believe it or not, Cyber Monday 2013 is already less than a month away. We hope you were able to read our guide on preparing for the 2013 holiday season because Cyber Monday this year will, like previous years, be a strong representation of the 2013 holiday season a whole for online retailers. Without further ado, here are 5 things to know about Cyber Monday 2013…

 

1) Cyber Monday is set to be another record day for eCommerce – With eCommerce sales set to increase by approximately 15% this holiday season, we are likely to see yet another record breaking day for single-day sales this Cyber Monday. According to comScore, U.S. Cyber Monday sales reached $1.46 billion last year and Adobe has actually predicted Cyber Monday sales to surpass $2.2 billion this year. This means Cyber Monday will almost certainly surpass the $1.5 billion sales mark for the first time ever and could even surpass the $2 billion mark.

2) Mobile and tablet traffic / sales set to increase even further – According to IBM, 18% of online shoppers on Cyber Monday 2012 used mobile and tablet devices to shop online. Recent data from Demandware, using a sampling of over 700 eCommerce sites, has shown a large spike in mobile and tablet usage so far this year…

…with approximately 33% of traffic coming from mobile devices, it’s possible mobile and tablet traffic will combine to be at least one-quarter of all traffic for many eCommerce sites and result in roughly 20% of online sales this Cyber Monday.

3) Cyber Monday sales set to grow in the late evening – In our Cyber Monday 2012 recap, one of the key findings was that although Cyber Monday sales peaked during mid-day, sales also saw a huge spike in the late evening and did not fall off significantly until after 9:30 PM EST. With the increased usage in mobile and tablet devices, the argument could be made that Cyber Monday sales could hold strong even later into the evening this year, possibly as late as 10 or 10:30 PM EST.

 

 

4) Cyber Monday may be turning into Cyber Week – Several major retailers (online, brick and mortar, and omni-channel) have evolved their marketing strategies to extend Cyber Monday into “Cyber Week” to feature sales throughout the week. Some retailers offer specific sales on each day whereas other retailers will initially advertise for Cyber Monday and then extend the promotions for the entire week – but most retailers usually deploy a mixture of the two tactics. It is likely more retailers will roll out Cyber Week initiatives this year, especially given the condensed 2013 holiday season compared to previous years.

5) Cyber Monday is back in December for only the second time ever – For the first time since 2008, Cyber Monday takes place in December and falls on the latest date in its history on December 2nd (Cyber Monday was officially established in 2006). With Cyber Monday taking place on November 26th last year, this will result in a six day difference year-over-year between the two days and also means the 2013 holiday shopping season will be six days shorter than last year. With such a large difference in the number of days in the holiday seasons, one could argue Cyber Monday and all holiday dates will be up in sales from last year (UPS projects a 10% increase in package volume on Cyber Monday) but the overall holiday season will be down because of the six days lost.

In conclusion, strong growth is likely for Cyber Monday 2013 as the eCommerce industry continues to grow in the months and days leading up to this year’s biggest online retail holiday. The impact and source of the growth, however, remains to be seen – will Cyber Monday grow but online sales for the entire holiday season decline as a result of fewer shopping days? Cyber Monday 2013 and this year’s online holiday season will be interesting to say the least!

Share:
  • Print
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • email
  • LinkedIn
  • PDF
  • Reddit
  • RSS

Preparing For the 2013 Online Holiday Season

Posted on August 30, 2013 at 9:51 am

Even though it’s still summer, the holiday season is approaching and many online retailers will begin making decisions surrounding their holiday initiatives very soon. So what can online retailers learn from the holiday season last year and, more importantly, how can they transition this information to improve in 2013? I sat down with our web analytics specialist, Jacob Knettel, to look at some holiday eCommerce figures from last year to help draw conclusions about what to possibly expect for the coming holiday season…

Our research is a compilation of data from eleven PFSweb clients (six consumer goods clients and five retail clients) comparing the combined months of September and October 2012 with the combined months of November and December 2012 (the “holiday season”).

Overall Holiday Trends

  • New site visits increased 32% during the 2012 holiday season compared to previous months, repeat visitors also increased 23% in the same timeframe
  • The conversion rate increased 0.4% from 3.5% to 3.9% during the holiday months
  • New customers increased by 49% during the holiday months, repeat buyers were up 33%

 

Mobile / Tablet

  • Mobile sessions increased 33% and tablet sessions increased 32% during the holiday season compared to previous months
  • Mobile sales were up 53% during the holiday season last year and accounted for 4.4% of all holiday season sales, tablet sales increased 48% and accounted for 14% of all sales
  • At a minimum, online retailers should prepare for one-third of their 2013 holiday traffic to come via mobile or tablet devices and one-fifth of sales to come from these devices

 

Below is a graph which projects the estimated traffic by device for this coming holiday season…

 

Black Friday / Cyber Monday

  • Black Friday accounted for 13% of total holiday sales on average in the 2012 holiday season – Cyber Monday accounted for 15% of sales
  • The conversion rate on Black Friday and Cyber Monday was significantly higher (5.7%) than the rest of holiday season (3.9% – a 46% increase)
  • E-mail marketing remains a key driver of sales on these online holidays – 29% of Black Friday and 40% of Cyber Monday on-site sales came from promotional e-mails

 

In conclusion, online retailers can again expect strong growth during the 2013 online holiday season as consumers continue to change the way they shop online. Desktop sessions continue to be replaced by mobile and tablet sessions which is directly related to an increase in the amount of mobile and tablet sales. Major online retail holidays such as Black Friday and Cyber Monday will continue to drive a large portion of online sales during the holiday season, with some retailers poised to see over 30% of their online holiday sales come directly from these two days alone. At a minimum, retailers should generally assess their technology infrastructure as the number of overall site sessions and orders will likely increase once again for online retailers this holiday season.

Share:
  • Print
  • Digg
  • StumbleUpon
  • Facebook
  • Twitter
  • email
  • LinkedIn
  • PDF
  • Reddit
  • RSS