ChannelAdvisor helps the world sell more online with applications that enable retailers to efficiently distribute their products across multiple online channels, drive shoppers to those products and then convert those shoppers into customers. The ChannelAdvisor platform empowers retailers to distribute their products across multiple online marketplaces, comparison shopping sites and search engines. With application features such as keyword generation, in-depth reporting, and a merchandising engine, retailers gain the solutions they need to easily fine-tune and analyze their marketing efforts to drive more shoppers to their products. ChannelAdvisor’s rich media offerings and storefront applications enable retailers to provide an engaging online shopping experience that represents their brand and is optimized to convert shoppers into buyers.