EXECUTIVE VICE PRESIDENT & LIVEAREA GENERAL MANAGER
Jim Butler, Executive Vice President and LiveArea General Manager, is responsible for the strategic direction and management of all LiveArea activities, including consulting and strategy, UX/creative, digital marketing, system integration/technology and managed services. Working with his cross-functional leadership team, Jim leads the efforts to drive revenue opportunities for LiveArea while maintaining a scalable and profitable professional services business unit.
Jim joined PFSweb in 2019 and has over 20 years’ experience in technology and digital consulting. He most recently served as president of Intersection, a company focused on bridging the digital and physical worlds to improve the experience of public places through technology. Prior to Intersection, he was president of Isobar, a global full-service digital agency, where he helped add differentiating capabilities to grow their business while actively selling and executing digital transformation strategies for key clients.
Jim holds a Bachelor of Science in economics from Ithaca College.