Mike Willoughby serves as the Chief Executive Officer of PFSweb, Inc. and oversees investor relations and the overarching strategy of the company. Prior to his promotion to CEO, Mike served as the company’s President and Chief Information Officer. He has been instrumental in the acquisition, development, integration, and support of the company’s world-class technologies and he continues to have a key role in the architecture of the company’s solution and service offerings. It was Mike’s vision to diversify and expand PFSweb’s professional services offering through strategic acquisitions and the subsequent branding realignment to establish two business units: the Operations Services unit, PFS, and the Professional Services business unit, LiveArea.
Previously, Mike led the company’s effort to bring PFSweb’s iCommerce, or omni-channel solutions, and PFSweb’s End2End eCommerce® Solution to market in 2008. In his prior role as President, Mike worked to re-engineer the company’s business development area to leverage a highly team-oriented business development model, substantially improving the predictability, scalability and sustainability of the company’s sales and marketing efforts. He continues to be actively involved in the company’s enterprise advancement efforts today.
In addition to his executive leadership experience at PFSweb, Mike founded and served as President and CEO of Design Technologies Inc., and he founded and served as President and CEO of Integration Services, Inc.
Mike is an active member of his community, serving as a leader in his church and participating in several boards and councils including the CEO Forum, an organization composed of hundreds of Christian presidents and CEOs from large corporations all over the world. Its members include senior executives from Walmart, Procter & Gamble, and ExxonMobil. Mike also serves on the Dean’s Council for the College of Business Administration at Abilene Christian University (ACU) and the Visiting Committee for the ACU iSchool. He is a featured guest speaker for the ACU College of Business and has taught senior-level marketing classes.
Mike is a native Texan and has been a resident of the Dallas area since 1987. He is a graduate of ACU where he earned a Bachelor of Business Administration in 1986. Mike received the Distinguished Alumni Citation from ACU in 2011.